A perfect example is the “Hummer Jeep” (as Nigerians called it) that used to reign back in the days. Most wealthy men then had this in their fleet. Along the line, the game changed which made the brand very uncommon in our Nigerian roads.
Due to one reason or the other, these brands stopped production of their cars. Let’s take a look at some of the brands that died and the reason for their deaths
Hummer was a brand of trucks and SUVs under General Motors. It was founded in January 22, 1992 and was first marketed that same year.
On June 1, 2009, as a part of the General Motors bankruptcy announcement, the company revealed that the Hummer brand would be discontinued and in May 24, 2010, it went defunct. This was due to Hummer’s indecent fuel economy, safety concerns and the restructuring of General Motors.
Putting the Plymouth name on other Chrysler products, otherwise known as “badge engineering” ruined its identity.
In October 31, 2010, General Motors dissolved the brand. Safety concerns contributed to denting the sports and road image of the brand.
The Studebaker was an automobile manufacturer that was founded in 1852. The Studebaker brothers came to America as German immigrants and were blacksmiths by trade. They produced quality automobiles throughout the 1940s, but price wars between General Motors and Ford devastated them in 1953.